![]() So let’s go back to our Google Tag Manager account and create a new Custom HTML Tag. The next step is to create a Tag to report these scroll depths to the base Facebook Pixel Tag. Similarly, we should also be able to see the scroll depth trigger for 50% and 75% marks of the page. If the configuration is correct, the trigger will fire as soon as we pass the 25% mark of the page. Next, let’s scroll down the page to see if our scroll depth trigger fires. It will show the Facebook Pixel Tag that fires along with the Pixel ID. We can also double-check this with the Facebook Pixel Helper Google Chrome plugin. This should fire the Facebook Base Pixel Tag. ![]() Open the website and refresh the web page. Let’s go to the Preview mode to verify if it fires correctly. Our trigger is thus configured and should fire whenever a user scrolls past those particular percentages of the page. Lastly, we want the trigger to fire on All Pages. We can use this information later to segment retargeting audiences. This means that our scroll trigger will fire whenever someone scrolls past 25% of the page, 50% of the page, and 75% of the length of the page. Next, we’ll need to decide on what percentages of the page we want to fire the trigger. In this case, we’ll just select Vertical Scroll Depths. There are two options to track scrolling - Vertical Scroll Depths and Horizontal Scroll Depths. Then, click under Trigger Configuration and select the Scroll Depth trigger. Next, we need to set up our scroll trigger. Next, we’ll click under Triggering and select All Pages so that this Tag fires across our whole website.Ĭlick on the Save button to save the Tag. Facebook pixel tester code#We’ll paste the Pixel code that we copied from Facebook Ads Manager in this Tag’s HTML field. In Google Tag Manager, we’ll create a new Custom HTML Tag for this base Pixel code. ![]() You need to initiate the base Tag before firing any custom events, so this step is necessary for any Facebook-related tracking in Google Tag Manager. We’ll need this code to create a base Tag for the Facebook Pixel. Scroll down and click to copy the code to the clipboard. This will take us to the pixel code screen. Facebook pixel tester install#Next, click on Install Pixel and select Manually install pixel code yourself. ![]() Next, click on the Pixel we want to report to and choose Set Up. Let’s go to our Facebook Ads Manager → All Tools → Pixels. So let’s dive in! Setting Up Base Facebook Pixel Tagįirst, we’ll set up our base Facebook Pixel Tag. ![]()
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